About Greg

About Greg Vinall

G’day, I’m Greg Vinall (or “Doc Lures” as many folk call me). Welcome to my page!

Have you ever been truly obsessed with something to the point that it has set the direction of your entire life?

I mean seriously addicted, 24/7/365 can’t stop thinking about it? Well, that’s the effect that fishing has had on me ever since I was just a little kid. I can’t explain it, it’s 100% incurable and I wouldn’t get help for it even if I could.

Greg Vinall with a nice barra on a handmade wooden lure

“My fishing obsession is incurable….but I wouldn’t get help for it even if I could!”

I first started fishing when I was just 6 years old. No-one else in my family had the slightest interest, but I was instantly addicted. By high school I was fishing several times a week in lakes, rivers and the sea. At around 14 or 15 years of age I started to make my own wooden fishing lures. Actually “lures” is probably an exaggeration, because my creations back then were pretty ugly! But they caught fish and I learned a helluva lot!

I’m sure many of you can relate to that level of obsession, but trust me, in my case it was just the start! During school I realized that I could never hold down a regular job. My fishing obsession was too strong and I was bound to get fired for not paying attention. I’d always be trying to find excuses to take a day off and go fishing.

So I looked desperately for some way to avoid getting a “real job”. That’s when I discovered a university that ran a degree in fishing. OK, so technically it was called “Aquatic Science”, but it sounded a lot like fishing to me. And since that institution was situated on the banks of a pretty good fishing river I knew I was headed in the right direction!

During my undergraduate studies I fished that river before and after classes, even between classes. Any time I had the chance. And when I wasn’t fishing I was studying river and lake systems, fish biology and ecology. I was high on life! So when my undergraduate studies were drawing to a close and the threat of the “real world” became a reality again, I did the only thing I could do. I enrolled to do postgraduate studies in aquatic science. I stayed on and studied for years just so I had an excuse to keep fishing that river.

Greg Vinall with friend on a handmade lure

“Obsessions make you do crazy things…. I did a PhD in fishing. No seriously, I did!”

So “Doc Lures” isn’t just a nickname……. I actually do have a PhD in Aquatic Science…… which really is fishing! And several of my closest friends and fishing buddies have PhD’s in fishing too. We’re all infected with the same obsession.

Eventually I couldn’t put off a “real job” any longer – so I spent 20 years working as an aquatic scientist, including many years running my own private consulting business. In that time I’ve completed fish and aquatic habitat surveys everywhere from cool temperate rivers and lakes to semi-arid and wet tropical systems, not to mention numerous coastal locations.

But to be honest, even that 20 years was mostly spent figuring out fish and checking out fishing spots. The best part is that all of my colleagues were all doing the same thing – we called it the “fishing brains trust”! So looking back I’ve spent my entire life understanding fish and fishing. And through all of those years I continued to make custom wooden lures because I know from experience that I can make more effective and more productive lures than I can buy.

I think all of this gives me quite a unique perspective, don’t you? I have 7 years of tertiary education and research on fish and aquatic environments, almost 40 years of fishing experience, 20 years working as a consulting aquatic ecologist and over 30 years of dissecting, designing and custom making wooden lures for specific fishing applications.

Greg Vinall with a fish caught on a homemade wooden lure

“I’ve been blessed with a truly unique perspective on lure fishing…..”

I’m not telling you this to show off or to impress you, but so that you can see that everything I write comes from a lifetime of pursuing my fishing and lure making passion.

Do I know everything there is to know about lures and lure making?

Hell no! And I don’t pretend to! There is a ton more to learn! But if you are just starting to make wooden lures, or even if you’ve been lure making for a few years, there’s a great chance that my experience and knowledge can save you a lot of frustration and have you banging out brilliant lures one after another.

I’m here to encourage, nurture and support the lure making community with high quality information in the form of websites, online courses, eBooks, webinars and more. That’s what I do.

And that brings me to another very important point. Did you know that over 80% of books and articles are ghost written?

Greg Vinall: Lure Making Educator

“I have a talent for wading through the BS and getting straight to the facts about catching fish on lures”

It’s true! But not my stuff. Everything you read on my websites, in my ebooks or on social media is written by me, Greg Vinall. Every lure you see pictured on my websites and social media is a Greg Vinall original, hand made and hand painted by me personally, unless otherwise noted.

Get the drift? If I haven’t done it personally, then then you won’t read about it on my website or in my eBooks. Simple as that.

So that’s me in a nutshell! I hope you stick around and explore my website, and by all means feel free to send me questions and comments! Or you can check out my other websites, eBooks and lure fishing resources below.

Warm Regards,


Greg Vinall

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